2025 Makeup Report: Makeup Trends and Brands to Watch

Discover Spate’s newest report showcasing the top makeup trends gaining momentum across eye, lip, and face categories — helping you stay ahead of the consumer curve. Alongside the trends, you’ll uncover insights on emerging product formats, evolving consumer concerns and benefits, and the brand moves shaping the beauty space. ​

​Download Spate’s 2025 Makeup Report: Makeup Trends and Brands to Watch to Discover:

• Insights into leading makeup product trends across eye, lip and face
• The brands that are grabbing consumers’ attention across Google and TikTok
• The claims, concerns, and product formats driving trends’ growth 
• Key products and brands searched alongside trends
• Spate takeaways and insights for brands