Skincare Trends Decoded

Curious about the skincare trends shaping the beauty industry? Spate’s proprietary Popularity Index measures a trend’s share of voice across platforms, focusing on Google Search and TikTok. By analyzing trends and their popularity on both, the report provides a clearer picture of what’s truly driving the beauty conversation. Want to dive deeper into trends and the Popularity Index? Book your free trial today.

Download the Skincare Trends Decoded: What's Popular According to US Google Search & TikTok Report to Discover:

• Top face product trends driving the biggest increases and year-over-year growth in popularity
• Key skincare concerns fueling significant year-over-year shifts in popularity
• Standout trends shaping the skincare category
• Spate’s perspective on how brands can leverage these trends