Aided by renewed enthusiasm for life after lockdown and cultural phenomena like Euphoria, makeup is a reinvigorated category where the classics are merging with the new guard.
But bold Euphoria looks aren't for everyone, or every moment. Consumers are not only interested in a fresh pop of eyeliner for social media— they're also showing interest in natural makeup looks. A rise in searches for natural makeup indicates that consumers are seeking out looks for everyday wear, as well. This bodes well for the makeup brands as everyday wear increases product purchase and usage.
Deep dive into this report to explore the looks, from bridal makeup to white eyeliner looks, driving interest across this category.
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Download the Makeup Look Trends Report to Discover:
Top trending and top YoY growth (%) makeup look trends
Top trending benefits searched alongside makeup looks
Recommendations for beauty brands based on consumer makeup desires