Exploring AI Search in Beauty

As generative engine optimization (GEO) emerges as a new frontier in search strategy, alongside traditional SEO, Spate’s latest report explores how consumers are utilizing generative AI as a search tool in the beauty sector.

By analyzing ChatGPT queries alongside Google searches, this report offers a front-row view into how consumer discovery is evolving in real-time and highlights the unique nuances of each platform.

Download AI Search in Beauty: How Consumers Are Using ChatGPT vs. Google Search to discover:

• How big is ChatGPT Search in the beauty category
• What drives consumers to leverage ChatGPT Search in Beauty
• How brands can leverage trend data to win in the space

​​​Want to understand how it relates to your brand? Book your free trial today.