As generative engine optimization (GEO) emerges as a new frontier in search strategy, alongside traditional SEO, Spate’s latest report explores how consumers are utilizing generative AI as a search tool in the beauty sector.

 

By analyzing ChatGPT queries alongside Google searches, this report offers a front-row view into how consumer discovery is evolving in real-time and highlights the unique nuances of each platform. 

 

Download AI Search in Beauty: How Consumers Are Using ChatGPT vs. Google Search to discover:

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• How big is ChatGPT Search in the beauty category

• What drives consumers to leverage ChatGPT Search in Beauty

• How brands can leverage trend data to win in the space

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​​Want to understand how it relates to your brand? Book your free trial today.