Spate highlights the key trends driving momentum in the global beauty market—powered by the Popularity Index. Fragrance and hair care are leading the surge. Evolving preferences open up valuable opportunities for brands ready to innovate.

​

Perfume trends are especially on the rise, with strong predicted growth ahead. While Asian beauty influences like Korean skincare and collagen masks remain staples, newer trends—such as mini perfumes and hair powder—are gaining fast traction.

​

Want to dive deeper into trends and the Popularity Index? Book your free trial today.

​

Download the Global Beauty Insights Report to discover:​​

​

• The fastest-growing trends in fragrance, hair care, skincare, and makeup

• Emerging products capturing consumer interest

• Innovation opportunities across categories

• How the Pop Index reveals what’s gaining momentum​​​​​​​​

​

​​

​

​

Want more insights? Discover a whole collection of free reports from Spate — click here to explore them all!